The biggest problem with Facebook in recent years is that their organic reach—the people you can reach without spending money—has declined to nearly zero.
Most people are fans of dozens, if not hundreds of pages on Facebook. If all those pages shared several articles per day, most of the posts would just get lost, anyway. There’s just too much content being posted.
So, Facebook has implemented some changes that make it so that only a small fraction of a page’s users ever see each post.
In this guide, you’re going to learn how to create ads that will get both paid and organic reach, as well as how to get the most bang for your buck by learning how to create widely successful ads at the lowest prices possible.